Chinese technology giant OnePlus recently launched the OnePlus 7T and the 7T Pro globally and the renders of the upcoming OnePlus 8 and OnePlus 8 Pro have already leaked online. The OnePlus 8 duo are expected to go official by Q2 2020. In a recent interview with Times of India, Pete Lau, CEO, OnePlus said “We plan to stick with our current strategy of introducing two products simultaneously. While one device will cater to the premium segment, the other will be an affordable version of the first.”
OnePlus currently dominates the premium smartphone market in India, commanding well over 42% and beating rivals like Samsung and Apple. The figures go on to prove OnePlus’ brilliant strategy, and how well they have positioned their smartphones as ‘flagship killers.” OnePlus released the 7 and the 7 Pro in the second quarter of 2019, and followed it up by launching the 7T and the 7T Pro in the fourth quarter. Previously OnePlus launched one smartphone in the first half of the year and a T variant in the second half.
When Lau was questioned about the shift in strategy, he said, “We went with the dual phone strategy since we want to offer the best of both worlds to our patrons. The OnePlus 7 Pro, for example, offers the most updated technology at the moment. But, in a price-sensitive market like India, the Pro is out of bounds for most people. This is where the OnePlus 7 comes in. It offers the best of both worlds.”
OnePlus 7T and 7T Pro Specifications and Features
The OnePlus 7T features a 6.55-inch Fluid AMOLED full HD+ display with a 90Hz refresh rate. The device is powered by a Snapdragon 855+ SoC with 8GB of RAM and 128GB of native storage. The smartphone features a triple camera setup at the rear. The primary camera uses a 48-megapixel Sony IMX586 sensor with a 16-megapixel telephoto lens and a 12-megapixel depth sensor. The smartphone draws power from a 3,800 mAh battery that supports 30W Warp Charge.
The OnePlus 7T Pro flaunts a 6.67-inch AMOLED Fluid display with a quad HD+ resolution of 3120 x 1440 pixels and a 90Hz refresh rate. The smartphone is powered by an octa-core Snapdragon 855+ chipset with 8 GB of RAM and 256 GB of internal storage. The triple camera setup includes a 48-megapixel primary sensor with a 16-megapixel ultra-wide lens and an 8-megapixel depth sensor. The 7T Pro draws power from a 4,085 mAh battery which supports 30W Warp Charge and runs on the Android 10-based OxygenOS 10.0.
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